Agent Place

Highlights

Builds AI agents for companies.

• Served AI video ads made in Seedance 2.5 and Google Omni to people on YouTube based on their Google searches, using "custom intent" audiences, with a matching ad and landing page for each search group.
• Built SEO across a site of 51 pages, including 14 competitor comparison pages, pages for each industry, integration and agent type, and an llms.txt file that guides AI assistants through the site.

My remit

I own Agent Place's go-to-market.

What I did

The keywords in this niche are expensive. Bidding on them alone was unlikely to be profitable, and a generic search results page is a poor place to compete for attention.

So I did not try to win those terms head on. I split the searches into specific groups and made a custom ad and a custom landing page for each one. Then I used YouTube's "custom intent" audiences to show each ad to the people who had made those searches on Google. Showing it on TVs and laptops was the point: it builds more trust with the audience.

How it works

1. Keyword research, grouped into themes and ad groups. I researched the searches in the niche, grouped them into themes, and then split each theme into ad groups.

2. A landing page for every theme and every ad group. Each keyword theme got its own landing page, and so did each ad group. The page a searcher lands on matches the query they typed. This is the relevance layer.

3. The same ad groups became YouTube audiences. I reused those ad groups as custom-intent audiences on YouTube, so each audience is built from the same searches as an ad group.

4. AI video, made with two models. The videos were generated with Seedance 2.5 and Google Omni.

5. On-screen text matched to each segment. For each video, I swapped the on-screen text to match its custom-intent segment. The ad a person sees is written for the same query as the landing page they arrive on.

Why it works

The video text, the custom-intent segment and the landing page form one continuous intent chain. Each step speaks to the same query. That means expensive search terms are no longer the only route to the customer.