Hoxton Circle

Sole marketer at a B2B recruitment firm placing CFOs, where I migrated the website and lifted traffic 45%.

Highlights

Led a website migration and made technical SEO improvements that lifted traffic 45% year on year
Led marketing at a CFO recruitment agency, reporting to the CEO, covering outbound email, organic social content and paid acquisition on LinkedIn and Google Ads

The company

Hoxton Circle is a B2B recruitment firm that places CFOs.

My remit

I was Marketing Director and the only marketing person at the firm.

Channels and budget

SEO, organic LinkedIn and outbound email.

What I built or changed

I led the website migration, with technical SEO. I turned the newsletter into organic LinkedIn content and got the team making videos for it. For outbound, I sourced leads in ZoomInfo and sent at scale through Instantly.

Results

Website traffic rose 45% year on year.

Growth stack

Organic and social

CRM and outbound

ZoomInfo

Instantly